The BTA also will produce the second edition of "UK: the Guide" a magazine aimed at young people, covering everything from the club scene and curries to football and fashion. "Style & Design" is another aspect of the campaign aimed at customers who are strongly influenced by the contemporary. This positions Britain as a stylish, up-beat destination with restaurants, clubs, shops and museums from Glasgow to London and Cardiff to Leeds.
But the BTA is not turning its back on the older tourist. Sell said: "We must not forget our more mature visitor and we will keep developing campaigns which show that Britain has something for everyone, older and younger."