Singapore & More packages were launched in the UK, Scandinavia and the Netherlands last month. The packages offer three days in Singapore and two days in another Southeast Asian destination.
In Norway, Sweden, Denmark and Finland, the STB has just launched Golden Deals, Great Singapore Bonus Getaway and Singapore & More. It has also established a Nordic-based website for New Asia - Singapore.
The Golden Deals programme targets the seniors market in Sweden, Denmark and Norway by offering discounts for seven-day packages to Singapore plus a choice of regional destinations, discounts based on the age of the traveller.
To encourage more independent familiarisation trips, the STB will be launching the Travel Agents MillenniaMania Fun Pak at the World Travel Mart (WTM).